Wall Street Journal Formula Not Formulaic

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Contrary to the formula named after it, this article from the Wall Street Journal follows more of an inverted pyramid structure. The lead is concise and summarizes important information and the story ends with a less-relevant anecdote. This particular article is unusual, however, in the fact that it uses subheadings to break the article up into important segments. Because of this, the article has less need for transitions. The article flows well, but instead of relying on specific transition words (however, etc.), each paragraph transitions by building off of the content of the previous paragraph. Given my expectations of reading a Wall Street Journal article, I was mildly disappointed, but the article nonetheless provides a comprehensive article with good flow.

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